Background: International manufacturer of decorative laminates

Target market: Architects, specifiers and contract installers

Objective: To promote the use of Formica laminates in the developing installer/specifier market

RMID Solution: A cool and restrained visual style was developed for this the first in a series of market sector related brochures while maintaining consistency with Formica’s corporate style. We commissioned original studio photography to show off the products. Imagery was carefully chosen to relate the product to the intended market sector and shots of people were used where possible to “humanise” the product. The look proved to be very popular and was applied to a series of similar brochures for other market sectors.